"You Make It is not just an employability scheme - that is just one of the outcomes"
Asma Shah, CEO
Our founding CEO, Asma Shah, had been living in Bethnal Green for some 17 years, having spent her first 18 years living on a council estate in Peckham. Whilst she had progressed her career within creative and cultural sector organisations, it was the impact of gentrification on local residents, as well as Asma’s lived experience of racism that motivated Asma to make a change.
You Make It was designed in response, and first ran as a virtually funding free pilot, all from Asma’s kitchen table. We empower young unemployed women from Black and Asian backgrounds with the confidence, skills, networks, knowledge, and experiences needed to realise their passions and pursue their goals.
Our holistic and uplifting approach to job seeking puts individuality and self-esteem at its core. Ensuring that all women, regardless of background, have access to the same opportunities to lead happy, independent and fulfilled lives.